Module 0: The 80/20 Email Marketing Mindset
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Welcome To Email Marketing Accelerator! (4:24)
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Unit 1: Why Most People Fail With Email Marketing (+The Good News!) (5:28)
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Unit 2: The True Purpose Of Email Marketing (3:45)
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Unit 3: But What If I Don’t Have a Product to Sell? (4:39)
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Unit 4: Why Email > Social Media
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Unit 5: Myths About Email Marketing
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Unit 6: Tools You Need & How to maximize ROI (9:42)
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Unit 7: What’s in the 80 (Waste of Time) vs. the 20 (Needle-Movers)
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Unit 8: How To Stay Productive + Get The Most Out Of This Course
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Unit 9: How To Get Help
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Unit 10: Become An Affiliate!
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Disclaimer, Disclosure & Copyright
Module 1: GROW – Build Your List The Smart Way
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Unit 1: The 80/20 of List Growth – What Actually Works (7:16)
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Unit 2: How To Choose The Perfect 3 Lead Magnets To Maximize Conversions (7:45)
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Unit 3: How To Create Those Lead Magnets FAST (Without Sacrificing Quality)
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Unit 4: How To Design Opt-In Forms That Convert
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Unit 5: How To Design Landing Pages That Convert
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Unit 6: How To Promote Your Lead Magnets On Your Site (8:31)
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Unit 7: How To Promote Your Lead Magnets Externally (The 80/20 Way)
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Unit 8: How To Turbocharge List Growth With Blog Posts (5:14)
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Unit 9: How To Turbocharge Your Signups With A High-Converting Popup
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Unit 10: How To Design A Thank You Page That Maximizes Conversions
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BONUS: How To Turbocharge List Growth With Facebook Groups, Quizzes and Other Advanced Strategies
MODULE 2: NURTURE – Build Trust And Connection That Converts
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Unit 1: The 80/20 Of Nurture – What Actually Works (7:20)
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Unit 2: An overview of nurture → Initial vs Ongoing + The 5 Stages of Customer Awareness (10:51)
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Unit 3: How to craft a strong welcome sequence (and what to avoid)
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Unit 4: How to Set Things Up So Your New Subscribers Get Your Welcome Sequence (Without Messing Up Your Existing List)
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Unit 5: Strategic Newsletters (8:43)
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Unit 6: Planning Your First 6-Week Newsletter Arc
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Unit 7: How to Use Your Weekly Newsletter for Market Research and Prepping Your Next Product
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Unit 8: How to Write Newsletters That Convert (Without Burning Out)
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Unit 9: Subject Lines & Preview Text – How to Get More Opens (Without Clickbait)
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Unit 10: Newsletters – Putting It All Together (4:08)
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BONUS #1: How to maximize deliverability - so your emails don't end up in spam!
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BONUS #2: How to reduce unsubscribes (and why sometimes unsubscribes are OK!)
MODULE 3: MONETIZE - Turn Your List Into $$$$
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Unit 1: The 80/20 of Monetization – What Actually Works (8:08)
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Unit 2: The Big Picture of Sales – Aligning Your Sales with Nurture + Your 6-Month Promo Plan (6:15)
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Unit 3: Why You Need a Sales Event (8:57)
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Unit 4: The Different Types of Sales – and How to Use Each One Strategically
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Unit 5: How To Run A Flash Sale
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Unit 6: How to Run a New Product Launch Sale
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Unit 7: How to Run a Seasonal Sale
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Unit 8: How to Review Sales Data and Use the Insights to Make Your Next Sale Even Better
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Unit 9: How to Reuse and Repurpose Sales Emails (So You’re Not Reinventing the Wheel All the Time!)
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Unit 10: How to Create Your Full 12-Month Promotional Plan (6:42)
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BONUS #1: What If Your Sale Totally Flops?
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BONUS #2: The Post-Sale Survey
MODULE 4: Congratulations & Next Steps
Bonus Course 1: Facebook Groups For List Growth
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Introduction: Why this bonus course exists
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Day 1: How to use a Facebook group for lead generation
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Day 2: Planning your Facebook Group
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Day 3: Setting up your Facebook group - Part 1: Basic setup
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Day 4: Setting up your Facebook group - Part 2: Rules
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Day 5: Setting up your Facebook group - Part 3: Membership questions & onboarding
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Day 6: Promoting your Facebook group - Part 1: Low hanging fruit
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Day 7: Promoting your Facebook group - Part 2: Email subscribers
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Day 8: Promoting your Facebook group - Part 3: Social media
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Day 9: Promoting your Facebook group - Part 4: On your website
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Day 10: Promoting your Facebook group - Part 5: Customers & existing members
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Day 11: Making your Facebook group a success - Part 1: Welcome new members on an ongoing basis
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Day 12: Making your Facebook group a success - Part 2: QOTD
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Day 13: Making your Facebook group a success - Part 3: Helpful posts
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Day 14: Making your Facebook group a success - Part 4: Engage, engage, engage!
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Day 15: Making your Facebook group a success - Part 5: Zero tolerance for rule-breakers
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Day 16: Using your group for lead generation - Part 1: Promote your lead magnets
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Day 17: Using your group for lead generation - Part 2: Promote your blog posts
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Day 18: Using your group for lead generation - Part 3: Promote your newsletter directly
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Day 19: Using your group for market research
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Day 20: Selling directly to your group
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Congratulations! (And next steps)
Bonus Course 2: How To Use Quizzes To EXPLODE Your List Growth
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Introduction: Why this bonus course exists
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Day 1: How To Use Quizzes To EXPLODE Your List Growth
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Day 2: Planning your quiz lead magnet - Part 1: Aim & Hook
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Day 3: Planning your quiz lead magnet - Part 2: The Software
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Day 4: Planning your quiz lead magnet - Part 3: Questions & Buckets
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Day 5: Planning your quiz lead magnet - Part 4: Joining The Dots
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Day 6: Building your quiz lead magnet - Part 1: Creating the quiz (40:41)
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Day 7: Building your quiz lead magnet - Part 2: Creating your double opt-in and results emails
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Day 8: Building your quiz lead magnet - Part 3: Testing your quiz
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Day 9: Building your quiz lead magnet - Part 4: Turning your quiz on!
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Day 10: Promoting your quiz lead magnet - Part 1: Your Facebook group
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Day 11: Promoting your quiz lead magnet - Part 2: Social media & Pinterest
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Day 12: Promoting your quiz lead magnet - Part 3: Keyword research
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Day 13: Promoting your quiz funnel - Part 4: Blog Post 1
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Day 14: Promoting your quiz lead magnet - Part 5: Blog Post 2
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Day 15: Promoting your quiz lead magnet - Part 6: Blog Post 3
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Day 16: Promoting your quiz lead magnet - Part 7: Promoting your blog posts
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Congratulations!
Bonus Course 3: Digital Product In A Week
