Unit 3 - Common objections
But maybe you are still a bit sceptical and wonder if you can really believe the hype? In this unit I want to address 3 common objections people have about online courses:
- I’ve tried it and it didn’t work for me
- It's a lot of effort
- You need lots of expensive tech
I’ve tried it and it didn’t work for me
Perhaps you've already tried creating a digital product like a course or ebook and it totally flopped? Don't be too quick to assume that online courses just don't work in your niche. The truth is, it's possible to make a successful online course in almost any niche. The most common reasons why digital products fail is:
- You didn't do good enough (or any!) market research
- You didn't validate your course idea
- You didn't harness the power of email marketing (most digital product sales come from email marketing, not your blog or social media!)
- You didn't create a good enough sales funnel (there's a lot more to it than most people realise!)
- You picked the wrong format (see the next unit for why online courses work so much better than ebooks)
Luckily I cover all of this in this course, so this time round you are much more likely to succeed!
It's a lot of effort
Another common objection is that creating an online course is a lot of work. And, I won't lie, it will take SOME effort... but a lot less than most people think!
Obviously we are all different, but I have designed this course in such a way that you should be able to create a really good course in just 8 weeks... and I don't mean 8 weeks full time! I estimate it will take about 10 hours per week (though it could be a lot less, depending on what kind of course you decide to make) - and remember, you are creating an ASSET that you can sell over and over again once it's finished!
You need lots of expensive tech
Many people think you need a lot of expensive tech to make a digital course, but this is absolutely NOT TRUE! All you really need is a computer, your mobile phone and yourself. I'm guessing you have all of those already!
There is one additional thing you will need and that's a course platform - such as Teachable or Thinkific. This is essential (well in theory you *could* host your course on your blog - but this is a lot of hassle, will almost certainly lead to a whole bunch of problems and sleepless nights and, IMHO, not worth even contemplating unless you are super techy!) I will cover how to choose a good course platform in Module 4.