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Module 0 - Welcome to SEO Jumpstart
Unit 1 - Welcome to SEO Jumpstart (4:31)
Unit 2 - Why SEO is a much better way to grow your blog than social media
Unit 3 - How to approach this course >>> 3 ways to NOT FAIL!
Unit 4 - Prerequisites
Unit 5 - FAQs
Unit 6 - Disclosure and Disclaimer
BONUS: SEO JARGON BUSTER
Module 1 - What exactly is SEO?
Unit 1 - What search engines want (1:58)
Unit 2 - SEO and UX
Unit 3 - Ranking Factors
Unit 4 - SEO is not a trick (AKA what NOT to do)
Unit 5 - SEO benchmark – where are you right now?
Module 2 - Installing and setting up the Yoast SEO Plugin
Unit 1 - What is the Yoast SEO plugin? (1:33)
Unit 2 - How to install the Yoast SEO plugin
Unit 3a - How to set up Yoast: GENERAL SETTINGS
Unit 3b - How to set up Yoast: SEARCH APPEARANCE SETTINGS updated
Unit 3c - How to set up Yoast: SEARCH CONSOLE SETTINGS
Unit 3d - How to set up Yoast: SOCIAL SETTINGS updated
Unit 3e - How to set up Yoast: TOOLS
Unit 4 - How to use the Yoast SEO plugin updated
Unit 5 - Do you need Yoast Premium?
BONUS: Yoast & Genesis Duplicate Structured Data Problem (and what to do about it!)
Module 3 - Site Structure
Unit 1 - What is site structure? (1:22)
Unit 2 - How to use tags and categories correctly
Unit 3 - How to optimise tags and categories archives for search engines
Unit 4 - Menu bars
Unit 5 - Cornerstone content
Unit 6 - Internal linking
Unit 7 - Orphaned content
Unit 8 - Updating, deleting and no-indexing content
Unit 9 - Redirecting content
Unit 10 - Breadcrumbs
Module 4 - Keyword Research
Unit 1 - What are keywords? (1:50)
Unit 2 - What is keyword research?
Unit 3 - Macro keyword research vs micro keyword research
Unit 4 - Who is your target reader and what do they want?
Unit 5 - Macro Keyword Research: Step-by-Step
Unit 6 - Creating a content calendar for your blog
Unit 7 - How to do micro keyword research
Unit 8 - Common keyword research mistakes
BONUS: Keyword Research Video Training! (33:28)
Module 5 - Writing SEO friendly blog posts
Unit 1 - Search engines vs your readers (why they both want the same thing) (3:48)
Unit 2 - Before you start to write
Unit 3 - Always start with a plan!
Unit 4 - First impressions count
Unit 5 - Writing the perfect blog post
Unit 6 - How to use H tags PROPERLY
Unit 7 - How to end your blog posts
Unit 8 - Don’t forget to use your keywords!
Unit 9 - Edit, edit, edit!
Module 6 - Optimising your blog posts
Unit 1 - Where should your keywords go? (4:24)
Unit 2a - Using Yoast to help you optimise your blog posts updated
Unit 2b - Using Yoast: SNIPPET PREVIEW updated
Unit 2c - Using Yoast: SEO ANALYSIS updated
Unit 2d - Using Yoast: READABILITY ANALYSIS updated
Unit 2e - Using Yoast: OTHER FEATURES updated
Unit 3 - Image Optimisation
Unit 4 - How to avoid over-optimising your post
Unit 5 - Optimising old blog posts
Module 7 - Cornerstone Content
Unit 1 - What is cornerstone content? (1:31)
Unit 2 - Why cornerstone content is so important for SEO
Unit 3 - How to create AWESOME Cornerstone Content
Unit 4 - How to optimise your cornerstone content with the Yoast SEO plugin updated
Unit 5 - How to take cornerstone content strategy one step further
Unit 6 - Common myths about cornerstone content
Module 8 - Site Speed
Unit 1 - Why is site speed so important? (2:37)
Unit 2 - How to measure site speed
Unit 3a - How to improve your site speed: HOSTING
Unit 3b - How to improve your site speed: IMAGES
Unit 3c - How to improve your site speed: LAZY LOADING
Unit 3d - How to improve your site speed: PLUGINS
Unit 3e - How to improve your site speed: CACHING
Unit 3f - How to improve your site speed: CDN
Module 9 - Backlinks
Unit 1 - Why are backlinks so important for SEO? (4:40)
Unit 2 - Different types of backlinks
Unit 3a - How to build backlinks: NATURAL LINKS
Unit 3b - How to build backlinks: GUEST POSTING
Unit 3c - How to build backlinks: WRITING FOR THE MEDIA
Unit 3d - How to build backlinks: ROUNDUPS
Unit 3e - How to build backlinks: HOSTING ROUNDUPS AND GUEST POSTS
Unit 3f - How to build backlinks: RESPONDING TO PR REQUESTS
Unit 3g - How to build backlinks: DIRECT REQUESTS
Unit 4 - Outbound links
Unit 5 - What is Domain Authority?
Unit 6 - What not to do!
Module 10 - SEO Maintenance
Unit 1 - What is SEO maintenance? (1:21)
Unit 2 - Broken links
Unit 3 - Updating/deleting out of date content
Unit 4 - Internal linking/orphaned content
Unit 5 - Site speed
Unit 6 - Keeping up to date on SEO developments
Module 11 - Congratulations on completing SEO Jumpstart!
Congratulations and next steps (1:06)
Become an affiliate for this course!
Bonus Module 1 - Google Analytics for SEO
Unit 1 - What Google Analytics does
Unit 2 - How to connect your blog to Google Analytics
Unit 3 - What information can you find on Google Analytics?
Unit 4 - How to use Google Analytics to TRACK your SEO progress
Unit 5 - How to use Google Analytics to IMPROVE your SEO
BONUS: Google Analytics Custom Dashboard
Bonus Module 2 - Google Search Console for SEO
Unit 1 - Introduction to Google Search Console
Unit 2 - How to add your site to Google Search Console
Unit 3 - How to submit your sitemaps to Google Search Console
Unit 4 - What information can you find on Google Search Console?
Unit 5 - Tracking your blog's success in Google Search Console
Unit 6 - How to use Google Search Console to grow your blog traffic
Bonus Module 3 - Recipe Cards for SEO
Unit 1 - What is structured data?
Unit 2 - Fully completing your recipe card
Unit 3 - Recipes in Google Search Console
Unit 4 - URL Inspector in Google Search Console
Unit 6 - What not to do!
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