Unit 2: What to expect from this course...
So, what can you expect from this course?
As I said in the previous module, this course isn't just about how to use a particular course platform, it's about email marketing strategy as a whole.
It doesn't matter which email marketing service you use. (Though I do believe some are better than others!) but rather it's about HOW you can use that email marketing service to best meet the needs of your readers, followers, customers and clients.
This course will teach you how to serve them better, how to use email marketing to build up trust among your audience, how to use email marketing to turn your casual readers into raving fans and how to use email marketing to grow and diversify your blogging income.
Here's a quick overview of what we will cover:
- Why email marketing is SO MUCH BETTER than social media
- How to choose the RIGHT email marketing service for your blog
- How to create awesome opt-in offers that your readers will go CRAZY for
- How to create HIGH-CONVERTING landing pages and forms
- How to improve your open and click rates with a WELCOME SEQUENCE
- Tips and tricks to grow your email list FAST
- How to write AMAZING newsletters and when to send them
- My ‘it writes itself’ weekly newsletter FORMULA
- How to use tags, custom fields and segments to target your emails to the RIGHT PEOPLE
- Why your email list is a potential GOLDMINE
- How to actually EARN MONEY from your email list (even if you don't have a product to sell!)
- How to AUTOMATE your email marketing so it takes up way LESS TIME (but brings in way better results!)
- How to improve your deliverability by regularly CLEANING your list
- All the LEGAL stuff you need to know
You'll also get a ton of bonus material, including swipe copy, example automations, templates, tech tutorials, printables, progress trackers and more! Everything you need to totally ROCK email marketing!