Welcome to Module 6!

This module is all about how to manage your subscribers and why that's so important!

In this module, you will learn...

• What subscriber management is
• Why subscriber management is so important
• The difference between tags and custom fields
• How to use tags correctly
• How to use custom fields correctly
• Why it's important to segment your list
• How to segment your list

Finally, in the bonus unit you'll learn how to develop a system so you don't get into a huge muddle with tags, custom fields and segments!