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Email Marketing Jumpstart
Module 0: Welcome to Email Marketing Jumpstart!
Unit 1: Welcome to EMJ! (1:48)
Unit 2: What to expect from this course...
Unit 3: Why email marketing?
Unit 4: How to approach this course >>> AKA 3 ways not to FAIL!
Unit 5: Prerequisites
Unit 6: FAQs
Unit 7: Disclosure and disclaimer
Unit 8: How to get help
BONUS: Join the Productive Blogging Inner Circle!
Module 1: Getting started
What you will learn in Module 1
Unit 1: How to choose the right email marketing platform
BONUS: Side-by-side comparison of the 3 most popular email marketing platforms for bloggers
Unit 2: Email Marketing QUICKSTART GUIDE (32:01)
Unit 3: How to add existing subscribers (8:24)
Unit 4: How to get a professional email address
Unit 5: Do I really have to include a mailing address in all my emails???
Unit 6: Measuring your success - the metrics that really matter!
BONUS: Key Email Marketing Metrics Tracker
Unit 7: All the legal stuff you need to know NOW
Module 2: Opt-in Offers
What you will learn in Module 2
Unit 1: What is an opt-in offer?
Unit 2: What makes a successful opt-in offer?
Unit 3: How to decide on the perfect opt-in offer for your blog
Unit 4: How to make your opt-in offer (10:55)
Unit 5: How to set up the tech for your opt-in offer (9:41)
Unit 6: How to promote your opt-in offer
Unit 7: How to amplify the power of opt-in offers by creating multiple opt-in offers
Unit 8: How to analyse the success of your opt-in offers
Module 3: Forms and Landing Pages
What you will learn in Module 3
Unit 1: How to create a popup form (13:00)
Unit 2: How to create a slide in form (2:42)
Unit 3: How to create a sticky bar form (3:49)
Unit 4: How to create a link trigger form (4:36)
Unit 5: How to create a landing page - 2 ways! (8:42)
Unit 6: Where to put your forms to maximise sign-ups (1:39)
Module 4: The all-important welcome sequence
What you will learn in Module 4
Unit 1: Why welcome sequences are so important
Unit 2: What to put in your welcome sequence
BONUS: Welcome Sequence Swipe Copy
Unit 3: How to connect your welcome sequence to your forms (7:24)
Unit 4: How to ensure existing subscribers don't get your welcome sequence (6:07)
BONUS: Bespoke welcome sequences
BONUS: The show-stopper welcome email that automatically segments new subscribers (20:27)
Module 5: The weekly newsletter
What you will learn in Module 5
Unit 1: Why regularly emailing your subscribers is so important
Unit 2: RSS vs bespoke newsletter - which is best?
Unit 3: The best time to send your email newsletter
Unit 4: What to put in your newsletter
BONUS: My ‘it writes itself’ weekly newsletter formula!
Unit 5: How to create a weekly newsletter from scratch TECH TUTORIAL (22:54)
Unit 6: How to write attention grabbing subject lines
Unit 7: How to maximise open and click rates
Unit 8: How to analyse your campaigns to improve your email marketing
BONUS: How to keep track of your newsletter ideas
BONUS: What to write when you’ve nothing to say?
Module 6: Tagging and subscriber management
What you will learn in Module 6
Unit 1: What is subscriber management?
Unit 2: The difference between tags and custom fields
Unit 3: How to use tags correctly (20:29)
Unit 4: How to use custom fields correctly (11:43)
Unit 5: Why segment your list?
Unit 6: How to segment your list (20:27)
BONUS: How to develop a system so you don't get in a muddle!
Module 7: How to earn money from your email list
What you will learn in Module 7
Unit 1: The 5 main ways you can earn money from your list
Unit 2: Make money with ads
Unit 3: Make money with affiliates
Unit 4: Make money with sponsored posts
Unit 5: Make money with products
Unit 6: Make money with services
Unit 7: How to warm up your list so they are desperate to buy from you!
Unit 8: How to create a sales funnel step-by-step
BONUS: Sales Sequence Swipe Copy
Unit 9: Automate your sales funnel TECH TUTORIAL (15:28)
BONUS: Sales funnel success tracker
BONUS: What if I don't have anything to sell?
Module 8: All about automations!
What you will learn in Module 8
Unit 1: Why use automations
Unit 2: How to design your subscriber journey
Unit 3: Automations TECH TUTORIAL (15:26)
Unit 4: How to organise your automations
BONUS: Done for you automations!
Module 9: CONGRATULATIONS!
Congratulations and next steps (1:27)
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Bonus Module 1: All the legal stuff...
Why it matters!
Get permission to email
Include a mailing address
Include an unsubscribe link
Bonus Module 2: Keeping your list clean
Why clean your list?
How often should you clean your list?
How to clean your email list
How to run a reactivation campaign
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