What you will learn in Module 2

Welcome to Module 2!

In this module you will learn:

  • What an opt-in offer is
  • Why it is really important to create at least one - preferably multiple - opt-in offers for your blog
  • The difference between an opt-in offer, a content upgrade and a lead magnet
  • How to decide on the right opt-in offer (and why this is so important)
  • How to create your opt-in offer using free tools
  • How to set up the tech so your new subscribers get the right opt-in offer
  • The best places to advertise your opt-in offer on your blog
  • How to promote your opt-in offer on social media and Pinterest
  • How to amplify the power of opt-in offers by creating multiple opt-in offers
  • How to analyse the success of your opt-in offers


By the end of this module, you will have planned and created at least one opt-in offer, created sign-up forms to promote your opt-in offer and embedded those forms in a number of different places on your blog, sorted out the back-end tech so that when a new subscriber types their details into the form, they get the right opt-in offer AND promoted your opt-in offer in lots of different places.