Unit 6: FAQs


How long will it take me to complete this course?

This is a very hard question to answer as different people work at different speeds and it depends how much time you allocate this course per day/week. It also depends on what state your email list is in right now. But taking all this into consideration I would estimate that to cover all the units in this course would take approximately 10 hours. However, you will need to actually do the action points at the end of each module/unit as well in order to benefit from this course and this will obviously take you additional time. Please don’t be alarmed by this, though – I have broken this course down into individual modules and units which are short and actionable.


What if I don’t have a blog yet?

If you don’t have a blog yet, then your first action point is to start one and write a few blog posts. Having a blog with some content is one of the few prerequisites of doing this course. If you don’t already have a blog, I suggest you follow this tutorial on Productive Blogging, which gives step by step instructions on how to start a blog and write your first few blog posts. Once you’ve started your blog, come back and get started on this course.


I’ve only just started my blog, is this course right for me?

Absolutely! In fact, it is hands down the best time to learn about email marketing – BEFORE you make a whole load of mistakes you need to go back and fix.


I have a well-established blog, is this course right for me?

Definitely! This course will work whether your blog is brand new or you’ve been blogging for years.


Is there any benefit to doing this course but not doing the action points?

Nope! You will only see the benefits of this course if you do the actions too!!


I am a total email marketing newbie, will I be able to understand this course?

Absolutely! I have designed this course assuming you have no email marketing knowledge. I use ‘normal person’ English and explain email marketing jargon. But if you do get stuck, please let me know – either by emailing me or asking in Productive Blogging Community Facebook Group.


I know a bit about email marketing, will this course be too easy for me?

That depends on how much you know. I would say this course is suitable for anyone who is between beginner and intermediate level. If you know a little about email marketing, then you will probably benefit from this course.

If you know a lot about email marketing, are able to create complex automations, run successful sales funnels, are fully up to speed with how to tag and segment your list, use custom fields confidently and already have multiple forms, landing pages and lead magnets, then you will almost certainly find this course too easy.


Will there be any additional costs or hidden charges?

There are no additional costs that you HAVE to make to do this course (unless you haven’t started your blog yet), though, there may be areas you WANT to spend a little extra money on in order to take your email marketing to the next level.

For example, you may decide you WANT to upgrade to a more professional email marketing service or pay for a premium opt-in tool to turbo charge your email marketing efforts.

However, you do not HAVE to spend any additional money in order to complete this course.

One important point to note, though, is that most email marketing services do charge a fee per subscriber. There are email marketing platforms that will allow you a certain number of subscribers for free, however as you gain more subscribers and go over the free limit, you will need to start paying for email marketing... however if this happens that's a good thing... That means it is working... and email marketing done right should ultimately pay for itself and then some!


Can I do this course in any order?

I wouldn’t recommend that approach. I have deliberately written this course in a specific order as I think this is the best way to approach email marketing. I also assume knowledge from previous units as you progress through the course and I assume that you have done the actions in the previous units too! 


When does the course start and finish?

The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.


How long do I have access to the course?

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.