WANT TO TURN CASUAL BLOG READERS INTO RAVING FANS WHO HANG ON YOUR EVERY WORD AND BUY ALL YOUR STUFF?
Want to grow your email list and earn good money from it?
Then you need Email Marketing Jumpstart!
Email Marketing Jumpstart will teach you how to...
- pick the RIGHT email marketing platform (and why that matters!)
- create HIGH-CONVERTING forms and landing pages that will TURBO-CHARGE your list growth
- make awesome OPT-IN OFFERS that your readers will go CRAZY for
- write NEWSLETTERS that your subscribers CAN'T WAIT to receive
- MASSIVELY IMPROVE your open and click rates with ONE SIMPLE TRICK
- use tags, custom fields and segments THE RIGHT WAY
- how to actually EARN MONEY from your email list (even if you don't have a product to sell!)
- how to AUTOMATE your email marketing so it takes up WAY LESS TIME (but brings in way better results)
- PLUS, all the legal stuff you need to know!
You'll also get a ton of bonus material, including swipe
copy, example automations, templates, tech tutorials, printables, progress trackers and more... Everything you need to totally ROCK email marketing!
Get started now!
BUT WHY SHOULD YOU EVEN CARE ABOUT EMAIL MARKETING? ISN'T SOCIAL MEDIA WHERE IT'S AT?
Er... actually, no!
Did you know, average social media engagement is 0.58% - that means each social media post you create will, on average, only reach 6 out of every 1000 followers. That's tiny!
On the other hand, with email marketing, the average figures are:
- 85% will see your email
- 22.9% will open your email
- 3.7% will click on a link in your email
And that's just the average figures. A LOT of people are doing email marketing badly and dragging those stats down... take this course, you should be able to do way better than that!
- You own your email list! (You DON'T own your social media followers)
- Email marketing is a lot less work than social media
- You have a lot less competition inside your subscribers' inboxes
- Email marketing helps you build a relationship with your readers, which means...
- People are much more likely to buy from email marketing that from your blog or social media
DID YOU KNOW...
The reckoning is that for every 1 person on your list, you should be making 1 dollar per month...
Take a moment to think about that...
That means if your email list is 500, that's $500 a month. If your list is 5000, that's $5000 per month.
Now, obviously that money doesn't happen by magic... to get there, you need to start taking email marketing seriously!
It is not enough to half-heartedly put a sign up box in your side bar and send out an automated email every time you publish a blog post!
Many bloggers do that and then, because they don't see any tangible results, they conclude (wrongly!) that email marketing is a waste of time and instead focus their efforts on social media. THIS IS A BIG MISTAKE!
Because email marketing DONE RIGHT can have a dramatic effect - turning casual blog readers into raving fans, who hang on your every word, tell anyone who will listen how amazing your blog is and buy all your stuff!
Are you ready to take email marketing seriously and start seeing real results?
"If you don’t know where to start with email marketing, then this course provides the structure and a step by step guide to get you started. My email list was rather neglected but this year, using advice from Productive Blogging, I have changed to another list manager, created an opt-in and moved to weekly newsletters instead of only sending out new posts.
It’s early days, but the engagement with my readers has increased with some emailing me direct with questions or kind comments. I also see a small rise in traffic to the recipes in newsletter following its receipt."
- Janice Pattie, Farmersgirl Kitchen
"Eb has taught me almost everything I know about email marketing from general advice about offering multiple lead magnets to using a/b testing and setting up automated sequences. Not only have I been able to put all this knowledge into practice on my own site but the advice has been so helpful that I'm now also able to use that knowledge to help other bloggers set up their email marketing!"
- Chloe Edges, Feast Glorious Feast
"Eb Gargano is full of great ideas and expert advice. She is always there to ask meaningful questions to move you forward and takes the time to answer personally with excellent suggestions and links back to her incredible blog posts. She is a consistent wealth of information and my go-to for learning everything you need to know about blogging and email marketing."
- Heather Cottrell, Single Mom Bloggers
Hi, I'm Eb! And I am passionate about the power of email marketing to grow your blog and your community, turn your casual readers into raving fans who hang on your every word, build up that all important KNOW-LIKE-TRUST factor with your audience, and ultimately to grow and diversify your blogging income
This course is not a 'scratch the surface', 'here's a few quick tips' type of course... nor is it a course designed to show you how to use a particular email marketing platform. Rather it is a deep dive into the fundamental principles of effective email marketing - and, most importantly, how to put those principles into practice to grow your list and your income!
It doesn't matter which email marketing service you use. (Though I do believe some are better than others!) but rather it's about HOW you can use that email marketing service to best meet the needs of your readers, subscribers, customers and clients.
Want to know more about what's in the course? Check out the course curriculum...
PreviewUnit 1: Welcome to EMJ! (1:48)
PreviewUnit 2: What to expect from this course...
PreviewUnit 3: Why email marketing?
PreviewUnit 4: How to approach this course >>> AKA 3 ways not to FAIL!
PreviewUnit 5: Prerequisites
PreviewUnit 6: FAQs
PreviewUnit 7: Disclosure and disclaimer
StartUnit 8: How to get help
StartBONUS: Join the Productive Blogging Inner Circle!
PreviewWhat you will learn in Module 1
StartUnit 1: How to choose the right email marketing platform
StartBONUS: Side-by-side comparison of the 3 most popular email marketing platforms for bloggers
StartUnit 2: Email Marketing QUICKSTART GUIDE (32:01)
StartUnit 3: How to add existing subscribers (8:24)
StartUnit 4: How to get a professional email address
StartUnit 5: Do I really have to include a mailing address in all my emails???
StartUnit 6: Measuring your success - the metrics that really matter!
StartBONUS: Key Email Marketing Metrics Tracker
StartUnit 7: All the legal stuff you need to know NOW
PreviewWhat you will learn in Module 2
StartUnit 1: What is an opt-in offer?
StartUnit 2: What makes a successful opt-in offer?
StartUnit 3: How to decide on the perfect opt-in offer for your blog
StartUnit 4: How to make your opt-in offer (10:55)
StartUnit 5: How to set up the tech for your opt-in offer (9:41)
StartUnit 6: How to promote your opt-in offer
StartUnit 7: How to amplify the power of opt-in offers by creating multiple opt-in offers
StartUnit 8: How to analyse the success of your opt-in offers
"I'm a huge fan of Eb's courses. All the advice is clear, easy to follow and easy to implement. My blog has grown tremendously after following the SEO advice in SEO Jumpstart course and I'm looking forward to taking this course and working on my email marketing."
- Corina Blum, Searching for Spice
"Eb's SEO Jumpstart course has been absolutely fundamental to the growth of my blog and also me as a confident blogger. Having put all her advice into practice I have seen the results very quickly after implementation and my blog hasn’t stopped growing since allowing me to earn money doing what I love. I’m looking forward to concentrating on my e-mail marketing next and am confident that with the help of Eb’s new course I will see great results."
- Jo Allison, Jo's Kitchen Larder
"I can't recommend Eb's courses highly enough. I enrolled in her SEO Jumpstart course at the end of 2019 and after following her excellent guidance my traffic jumped from almost nothing to over 40000 sessions per month. If her Email Marketing Course is anything like SEO Jumpstart, this will be another winner"
- Veronica Jerling, Foodle Club
Frequently Asked Questions
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"Highly recommend Eb for any of her courses! She has a great methodology for breaking down information into manageable chunk to allow users to fully understand the topic, the why’s and the how’s before moving to the next phase. Working on SEO Jumpstart gave us the knowledge and confidence to increase our site traffic drastically with the help of SEO and the continued support from the Productive Blogging Facebook group. This increase led us to reach Ad network traffic must faster."
- Michelle Rolfe, Lost in Food
"Eb's email marketing advice has been really helpful in helping me concentrate on streamlining my subscription service to my readers. Although I'm already avoiding many of the 31 email marketing mistakes, I still have work to do. It's nice to have a ready made list to work through. Thanks, Eb!"
- Christina Conte, Christina's Cucina
"Eb’s advice is always very simple to follow and easy to action"
- Vicki Montague, Free From Fairy
Drawing on her business and marketing background, she has turned blogging into a successful career. Known as ‘the organised blogger’ in blogging circles, she is passionate about sharing her business, blogging and productivity tips and seeing bloggers turn their blogs into successful businesses, without burning out.
She lives in Sussex, in the UK, with her husband and two children (aged 12 and 14), and when not blogging, she can be found cycling through the beautiful Sussex countryside with her family or curled up on the sofa with a good book. Learn more about Eb >>